AIM Series Seminar | Examining consumer responses to AI enabled products
Online
Examining consumer responses to AI enabled products
by Caroline WIERTZ, Professor of Marketing, Associate Dean for Entrepreneurship, Cass Business School – University of London
Abstract : The webinar will give an overview of the different theoretical approaches that have been taken and could be taken to study AI from a consumer research perspective.
Bio Caroline WIERTZ
Caroline is a Professor of Marketing and Associate Dean for Entrepreneurship at Cass Business School. Caroline’s main research interests lie in the areas of consumer research and new media marketing. She has published in leading academic journals, such as the Journal of Consumer Research, Marketing Science, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing and the Journal of Interactive Marketing, among others. Her articles have been nominated for and won a number of best paper awards. Caroline is a member of the Editorial Review Board of the International Journal for Research in Marketing, the Journal of Interactive Marketing and the Journal of Business Research and regularly reviews for other journals. Caroline teaches Critical Thinking on the BSc in Business Management and Marketing on the MSc in Marketing Strategy & Innovation and the Executive MBA.