The MSc in High-end Brand Management (HEBM) Program is intended for potential top-level managers capable of assuming leading positions in international high-end companies. It is designed to grow a new generation of leading marketing and branding specialists, who are sensible to the special requirements of the high-end industry and who acquired the strategic and analytical skills to successfully guide companies’ in the high-end cultural & creative industries, especially European/Western high-end brands with operations in China as well as Chinese high-end brands. We are focusing on educating digital savvy professionals, who are able to use in their daily job the most cutting‐edge, innovative tools of digital marketing, social networking, and e-commerce. In addition, the program strives to develop future entrepreneurs in the high-end cultural and creative industries.

Become the next generation high-end brand manager

Through our international collaboration, practical projects with leading industry partners, and state-of-the-art teaching methodology, we build business leaders with a global perspective, strong academic background, and the best management practices.

Benefit from a multicultural study experience

An enriching and vibrant study experience in Shanghai and Paris with world-leading graduate courses in high-end brand management and marketing. The program is taught by world-renown experts in luxury and high-end brand management. Students have the opportunity to interact with students from around the world.

The MSc in High-end Brand Management covers a variety of courses clustered into the following five main themes:

  • Entrepreneurship & major business functions
  • Consumer Behavior & Customer Intelligence
  • Brand-building & Management
  • Retail & Distribution
  • Digitalization Entrepreneurs

In addition to the five main themes, the courses will help students to develop an in-depth understanding and passion for the program’s industry and country specializations on:

  • The high-end cultural and creative industry and
  • China (covering market environment, (business) culture, negotiation skills, etc.).

Meet the real needs of recruiters

emlyon business school has always worked closely with the business community in order to provide students with quality practical projects in cooperation with leading high-end brands such as Cartier, Chanel, Dior, Hermès, Montblanc, and many more. Participants gain access to the emlyon alumni network and the professional network of the global high-end & luxury industry.