( A-Z by family name )
Tom Elsden is the Client Director at Mailman, the leading China sports digital consultancy and marketing platform helping global rights holders, athletes and brands build a successful business in China. Based in Shanghai, Tom is managing some of the world's largest sports organisations, clubs and talent, including FIFA and PSG. He is regularly featured in global news publications, including the Financial Times, CNN and Forbes.
Graduate from emlyon business school, Clement worked for 4 years in consulting for public sector as well as media companies before joining the sport business at A.S.O. He started developing new mass event concepts for key territories before taking the lead in the Asian expansion of the company, focusing on Japan, Thailand and mostly China for the past 2 years.
Dr Lingling Liu is a sports business consultant with expertise in areas where sports business and media interact. After spending eight years with the China Central Television Sports Channel (CCTV 5), Dr Lingling has since applied her expertise facilitating bid campaigns of Olympic Candidate Cities, running media operations of large-scale sports events as well as the management of marketing communication campaigns.
Dr Lingling joined the Beijing 2008 Bid Committee in 2000 on behalf of CCTV as the Assistant Director of the Press and Publicity Department. In this capacity, she led the drafting of two chapters of Beijing’s Bid Book in Communication and Media Service, and Olympism and Culture, and played a key role in the presentation team. She supervised international publicity campaigns outsourced to two international public relations firms - Weber Shandwick and Bell Pottinger. She also coordinated the production of official Beijing promo films by Olympic film maker Bud Greenspan.
After Beijing’s triumphant bid in 2001, Dr Lingling started her independent sports consulting career and has been engaged in all subsequent Olympic Games and FIFA World Cup tournaments in various ways with a focus on media operations and media relations. She became the first media officer from Asia appointed by FIFA and served the World Cup from 2002 to 2018.
While working towards her PhD on sports celebrity endorsement on luxury brands at Coventry University between 2010 and 2016, she applied her communication skills and integrated marketing strategy expertise to help one unknown Chinese offshore sailor, Guo Chuan, become one of the most recognisable faces in Chinese sport, after he achieved two offshore sailing world records.
Dr Lingling also has a MBA degree in Football Industries from Liverpool University and dual degrees in Journalism and English from the China School of Journalism.
Romuald Nguyen is a graduate of the European famous Centre de Droit et d’Economie du Sports of Limoges, France.
He also obtained a Master degree in Finance at ESSEC and a Diploma in Football Management at Institut de hautes études en administration publique of Lausanne, Switzerland.
Involved in the sport industry for almost 20 years, Romuald has experience and knowledge in both grassroots and international competitions.
Already President of a club of 300 members when he was 20 years old, he has then dedicated his professional career to the development of his knowledge on sports all around the world.
Romuald spent five years as CFO at the International American Football Federation before joining the French Football Football 10 years ago. There, he has led a wide range of projects (referees, football in schools, diversity, sustainability, lobbying, …) and wrote various articles about the sports industry.
As far as international competition is concerned, Romuald is a Venue Director at UEFA, directly involved in all institutional issues of the UEFA EURO 2016.
In February 2017, he has been appointed as Director of the French Football office in China.
Anna has worked in the sports industry for over 15 years providing consultancy to brands (including Coca-Cola, Molson Coors, Barclays), teams (including Liverpool FC, Chelsea, Tottenham Hotspur) and governing bodies (including FIFA, Premier League) across the full range of commercial aspects of their business – from image rights to brand partnerships and broadcast deals. She has also worked on large scale projects for the European Commission and various national governments – including the European Commission study into the compatibility of UEFA's home grown player rule with EU laws on free movement of workers. Anna is currently Head of Insight at Formula E – one of the world’s fastest growing sports.
Anna has a PhD in Sports Economics and has written various academic and practitioner articles as well as co-authoring the leading text on international sports labour markets (Sports Agents and Labour Markets: Evidence from World Football/ Agents Sportifs et Marches du Travail)
Jeffrey Wilson is counsel with JunHe LLP in Shanghai where he is a member of the employment group and the entertainment, media, and sports group. He is also chair of Active Kidz Shanghai, which serves more than 4,500 children of the international community each in a variety of sports programs.