emlyon-Vning Global Sports and Recreation EDP aims at functionality and practicality and covers every node of the recreational industry chain, consisting of twenty key topics, ranging from industry, economy, organization, business, company, strategy, marketing, management, market, products, cultural, sports and entertainment IP, events, statdiums, human resources, technology, consumption, law, agent, investment, financing and Internet+.
Module 1
Global Sports and Recreational Industry
Key topics: Industry evolution, business model, content industry, media rights in China, studies on leading recreational businesses.
Module 2
Strategy & Business Model Innovation
Key topics: Business model and strategy, evolution of recreational companies in US, Europe and China, profitability and commercialiazation path
Module 3
Sports Market Management
Key topics: Marketing, sponsorship, ticketing, market research, consumer psychology.
Module 4
Organizational Behavior, Human Resources & Leadership
Key topics: Development and management of international sports organizations, organizational innovation and change managenment, human resources management and leadership
Module 5
Key topics: Facility development and innovation, merchandise and best-seller ideas, consumption and operational management of statdium.
Module 6
Industry Upgrade: Internet+ Recreation
Key topics: Internet+ and big data, big consumption: cultural and sports tourism and sports, recreational real estate.
Module 7
IP Value & Event Management
Key topics: Operation and management of events
Value creation of super IPs: Olympics, World Cup, NBA
Pro sports IPs: Football, basketball, boxing
Mass sports lPs: Running, cycling, fitness
Cultural and entertainment IPs: Movie, online variety, reality show, live performance, new consumption scenarios
Module 8:
Agent & Compliance
Key topics: International agent, laws and regulations.
Module 9
Key topics: Investment and financing practices, stock incentives, IPO guidelines.
Module 10
Study Tour in Europe
Key topics: Overseas module at emlyon business school in France, visits and research on recreational industry in France and in Europe.
