Wenxuan Ding
Professor of Artificial Intelligence and Business Analytics
Deputy Director of Business Intelligence Center (BIC), emlyon business school
DBA Advisor at emlyon business school
Visiting professor at Asia Europe Business School

Dr. Ding is a Full Professor of Artificial Intelligence and Business Analytics, emlyon business school, France, and Visiting professor at Asia Europe Business School, China. She conducts forefront theoretical and empirical research on responsible artificial intelligence (AI), human and machine cognition, and their applications in business analytics, healthcare, digital marketing, and digital innovation.  

Received outstanding contribution award for undergraduate/graduate program, emlyon business school, 2021

PhD in Cognitive Science and Information Technology from Carnegie Mellon University, USA.

Recent peer-referred publications

  • McMullen, J., Ding, W. and Li, S. (2021), “From Cultural Entrepreneurship to Economic Entrepreneurship in Cultural Industries: The Role of Digital Serialization,” Journal of Business Venturing, Forthcoming.
  • Ding, W. and Li, S. (2021), “National Response Strategies and Marketing Innovations during the Covid-19 Pandemic,” Business Horizons, 64, 295-306.
  • Ding, W. (2021), “A Model of Fair and Explainable Artificial Intelligence,” in Artificial Intelligence for Sustainable Value Creation, M. Pagani and R. Champion (Eds.), Edward Elgar Publishing, USA.
  • Ding, W (2020), “Information Use under Quality Uncertainties and Its Impact on the Digital Goods Production,” in Advances in Digital Marketing and eCommerce, F. J. Martínez-López and S. D’Alessandro (Eds.), Springer Nature Switzerland AG. https://link.springer.com/book/10.1007/978-3-030-47595-6
Responsible Artificial Intelligence, Smart healthcare, Bias and Discrimination in AI, Digital Ecosystem, PhD Quantitative Research Methods, Management Information Systems, Digital Transformation.