William WANG Hua
Professor of Innovation Management
Associate Dean of emlyon business school
Dean of emlyon business school Asia
French Dean of Asia Europe Business School
DBA Advisor at emlyon Business School

Dr. Wang Hua is the Professor of Innovation Management at emlyon business school and Dean of emlyon Asia. His research interests centre on the innovation management, foreign direct investment, brand strategy, globalisation strategy of Chinese companies, and the automotive industry in China. He has published more than 110 publications in journals, books, and conference proceedings. He has taught MBA and EMBA courses in leading business schools, including Manchester Business School (UK), and has delivered executives training to corporate including Bosch, SAP, Volvo, Intel. Wang received a PhD from Université Pierre Mendes France, in France.

  • Ph.D. in Applied Economics - IREPD (Institute of Economic Research on Production and Development), University of Pierre Mendès France, France
  • Post graduate degree (DEA in French) in Applied Economics – IREPD, University of Pierre Mendès France, France
  • M.A. in International Trade, Faculty of Economics and Management, Shanghai University, China
  • B.A. in International Trade, Faculty of Economics and Management, Shanghai University, China
  • B.Sc. in Material Engineering Science, Faculty of Material Engineering Science, Shanghai University, China
  • Innovation Management
  • Product Architecture Innovation
  • Business Model Innovation
  • Foreign direct investment (Chinese outward FDI, FDI in China)
  • Strategy of enterprise, Industrial organization
  • Industrial Economics
  • Automobile industry
  • Chinese Economy
  • Corporate strategy
  • Innovation management
  • Business model innovation
  • Product architecture
  • Foreign direct investment
  • Globalisation strategy of Chinese companies, and the automotive industry in China