Simon CHADWICK
Professor of Eurasian Sport Industry
Director of the Centre for Eurasian Sport Industry
DBA Advisor at emlyon Business School


Chadwick is a researcher, writer, consultant, speaker and academic with almost twenty-five years experience working across international and global sport. He is currently the Professor of Eurasian Sport Industry at emlyon business school. Huffington Post has identified him as being among the world's top-30 most important sports marketers; The Independent has ranked him amongst its top-10 most influential business people on Twitter; and The Times described him as Britain's 'guru of sport management'.

Simon is currently Professor of Sports Enterprise and Co-Director of the Centre for Sports Business at Salford University in Manchester (UK), and also Founding Co-Director of the China Soccer Observatory, (part of the Asia Policy Institute at the University of Nottingham, UK).

He was previously a Founding Co-Director of the University of London's Birkbeck Sports Business Centre, a role he similarly fulfilled with Coventry University's CIBS - Centre for the International Business of Sport. In addition, he has worked at several of the world's most prestigious business schools, including emlyon in France, IESE in Spain, Otto Beisheim in Germany, Tsinghua in China and COPPEAD in Brazil.

Simon has written countless articles, books and research reports for the likes of Sloan Management Review, the Wall Street Journal, UEFA, Mastercard and Financial Times Prentice Hall. In addition, Simon has worked with some of the biggest names in sport, such as FC Barcelona, Adidas, the Association of Tennis Professionals, Nielsen, the European Clubs Association and Ping.

  • 1999-2004, PhD in Sports Sponsorship, University of Leeds

Chadwick has particular expertise in marketing, commercial strategy, geopolitics and elite professional sport. He is currently engaged in research examining the links between sports sponsorship and soft power; the industrial development of sports in the Gulf region; China's quest to become a leading football nation; the phenomenon of transnational sports fandom; the role social media plays in sport; and the way equity in sports brands is built through experiential marketing.

Chadwick has taught on a wide range of programmes pertaining to sport at PhD, Masters and undergraduate levels. His teaching background is in marketing and commercial strategy, though he is increasingly called upon to teach in areas linking geopolitics, international relations, soft power and sport.