ZHOU Xinyue
Professor of Marketing
Chair of Marketing Department at Management School of Zhejiang University
DBA Advisor at emlyon business school


  • PhD, University of Arizona, 2004
  • MA, University of Arizona, 2002
  • BA, Beijing University of Aeronautics and Astronautics, 1998
  • Psychology of money and pricing;
  • Complex emotions in consumer contexts;
  • Cross-cultural differences in cognitive styles and consumer behaviors;
  • Threat management
  • Marketing Management
  • Creative Thinking and Training
  • Social Cognition
  • Quantitative Research Methods in Social Sciences