Michel DESBORDES
Professor of Sports Marketing
Affliated Professor at emlyon business school

Dr. Desbordes is currently the Affliated Professor of Sports Marketing at emlyon business school. He is also a marketing professor at the University of Paris-Sud, France. In his academic career, he has been an associate professor at the University of Ottawa, Canada, and the Shanghai University of Sports, China. Dr. Desbordes has published 32 reference books in the field of sports marketing, as well as numerous academic articles. As a media consultant, he is regularly consulted by BFM, France Télévisions, Europe 1, Le Monde and L’Équipe to discuss matters of sports business. Since 2009, he has also been the chief editor of the International Journal of Sports Marketing and Sponsorship.

  • 2003 : HDR Management Science, Université Paris I Panthéon-Assas
  • 1998 : Doctorate Management Science, Université Louis Pasteur strasbourg
Sport Marketing, Sport Events Management, Experiential Marketing, Marketing of Football
Sport Culture, Sport Marketing