Luk Ting Kwong
Director - Eurasia Centre for Brand Management
Sherriff is the Professor of Marketing at emlyon business school. He has been with the Hong Kong Polytechnic University about 25 years, serving as the Director to manage the PolyU’s MBA and EMBA program in China and the Founder of Asian Centre for Brand Management and the Brand Management & Innovation Centre at PolyU’s Shenzhen campus. He received the Faculty Service Award, Excellence in Knowledge Transfer Award, and Professional Service Award during his service at PolyU. Sherriff also received several Conference and Journal Best Paper awards. He has taught at Hong Kong City University, Nanjing University of Finance & Economics and served as visiting professor/scholar at various universities in the US, UK, Spain, Italy, Germany, China, Australia, and New Zealand.
Sherriff completed his undergraduate study at the Chinese University of Hong Kong and obtained MBA and PhD degree from the University of New South Wales, Australia. His research interests include service marketing strategy, customers’ value co-creation behavior, customer perceived value, brand management capabilities and brand performance, managing marketing activities s in China, and cultural impact on brand learning and buying behavior. So far he has published over 100 papers in major international journals, book chapters, and conference proceedings.
Sherriff has extensive real-life marketing experience in Hong Kong, Mainland China, Australia, and New Zealand. He has been actively consulted by both private and public organizations. Currently he is the consultant to the Federation of Hong Kong Brands, the Honorary Independent Code Administrator of the Direct Selling Association of Hong Kong, and a member of the Technical Advice Committee of the Hong Kong Brand Development Council and the SMEs Customers Liaison Committee under the Department of Industry & Trade, HKSAR Government respectively.
- PhD in Marketing, The University of New South Wales
- MBA, The University of New South Wales
- B. Soc. Sci. The Chinese University of Hong Kong
- Brand Experience and Brand Equity
- Cultural Influences on Brand Learning and Buying Behavior
- Value Co-Creation Behavior
- Marketing in Emerging Markets like China
- Brand Management and Marketing Management Capabilities
- Service Behavior and Service Evaluation
- Brand Strategy and Management
- Services Marketing
- Marketing Strategy
- Marketing Management
- Global Marketing Management
- Research Methods
- Marketing Management in China