Recently, the movie LEAP (Duo Guan in Mandarin) starring Gong Li and Huang Bo has continued to be a hit in China. The combatively touching and legendary story of Chinese women's volleyball team dragged all of sudden the memories of numerous people to old times. Currently, China’s sports industry is enjoying a period of rampant development according to the latest statistics from the Economic Department of the General Administration of Sport of China, which shows that as of December 31, 2019, the country had 3.544 million sports venues nationwide, covering an area of 2.917 billion square meters with the size still on the rise. With the increasing attention and support to the sports industry throughout the country, the market predicts that the output value of China's sports industry this year is expected to exceed 3 trillion yuan, with the future development space being even more promising.

As an industrial pacesetter, emlyon business school has joined hands with China’s top sport academy---Beijing Sport University to launch the First Annual Eurasian Sport Industry Conference -A New Frontier，- The Business and Management of Sport in Eurasia, which will be held between December 8 and 9, 2020 in Beijing.

Eurasia, which hosts important economies such as China, India, Saudi Arabia, France, and the UK, is home to 75% of the world's population. It is not only a market with strong economic growth, a major investor in the global sports industry, the hosts of important international sports events, but also a lowland of value with the highest potential.

Therefore, with its topics focusing on the Eurasian sports industry, the Eurasian Sport Industry Conference will invite experts and scholars from all over the world to help you develop an In-depth knowledge of the market structure and business prospects of sports industry in Eurasia from multi-dimensional perspectives of sports, business, management, among many others.

Date: 2020.12.8-9

Zoom Webinar

Language: Chinese / English

Scan the QRcode to register  NOW

Event Highlights

Focusing on the new wealth growth point of "sports industry", the most distinguished guest speakers such as Dr. Shengxin Li, associate professor of the School of Management of Beijing Sport University, and Professor Simon Chadwick, director of the Eurasian Sport Industry Center, will present keynote speeches. Experts, scholars and industry elites from countries in Europe and Asia will gather under the same roof to discuss the infinite business opportunities as well as business management methods in the fast-growing sports industry in Eurasia:

• The latest subjects and viewpoints related to the Eurasian sports industry
• Challenges that the Eurasian sports industry may face
• Innovation opportunities in the Eurasian sports industry
• The impact of the COVID-19 pandemic on the future of sports in Eurasia

Guest Speakers

Listed in no particular order

Wang Hua

Associate Dean of emlyon business school, Dean of emlyon business school Asia, French Dean of Asia Europe  Business

Zhang Jian

Vice President, Beijing Sport University

Julia Palles

Director of Sustainability for Formula E

Simon Chadwick

Professor of Eurasian Sport Industry，Director of the Centre for Eurasian Sport Industry, emlyon business school

Professor Shengxin Li

Vice Dean and Associate Professor of School of Management, Beijing Sport University

Sascha L. Schmidt

Director of the Center for Sports and Management and Professor for Sports and Management at WHU - Otto Beisheim School of Management

David Cockayne

Associate Professor in Marketing at the University of Liverpool Management School

Mahfoud Amara

Associate Professor in Sport Policy and Management, the Director of Sport Science Program at the College of Arts and Sciences, Qatar University

Hirotaka Matsuoka

Professor and vice dean of the Faculty of Sport Sciences at Waseda University, Japan

Donna Wong

Associate Professor, Graduate School of Sport Sciences, Waseda University, Japan

Nor Eeza Zainal Abidin

Sports management lecturer at the Centre for Sport and Exercise Sciences, University of Malaya

Kihan Kim

Professor of sport management in Seoul National University, Korea

Ben Xiaozheng

Business Director, Mailman

Xing Xiaoyan

Sport Management Professor at the Capital of Physical Education and Sports

Gao Zhaoyu

Chinese Academy of Social Sciences, Beijing

Wang Xueshi

Professor of Wuhan Sports University

Executive vice president of Wuhan Institute of Sports Industry Researches

LIU Dongfeng

Co-Dean, School of International Education, Shanghai University of Sport

Vice-President, International Association of Sports Economists

He Wenyi

Research Fellow and Secretary-general of National Sports Industry Research Base of Peking University

Xu Yanni

Assistant Professor School of Management, Beijing Sport University

Li Yanli

Associate Professor Doctor's tutor, Director of the Department of Economics, Sport Business School, Beijing Sport University

Gao Xiaobo

Vice President of the School of Physical Education of South China University of Technology, Director of the Center of the Institute of Modern Services

Ji Ning

CEO of Vning Sports, Dean of Vning

Christos Anagnostopoulos

Christos Anagnostopoulos Deputy Head, School Business & Management UCLan Cyprus

Ben Xiaozheng

Account Director,Mailman

▲ The agenda and guest speakers” list will be updated continuously

As an international professional forum, Conference will use English as its working language in its entirety and provide simultaneous interpretation services in Chinese for participants in need. This forum will also be held regularly on a yearly basis to continuously exert influence as a valuable platform for communication, exchange and cooperation for sports industry professionals and global market elites, so to accelerate the development and maturity of the sports industry, and help everyone grasp the opportunities of the times for win-win cooperation.

About CESI

The Centre for the Eurasian Sport Industry (CESI) is a leading institution in the field of sport, and is engaged in the delivery of cutting-edge research, impact and education. Based in Shanghai, the centre operates across emlyon business school’s campuses in Paris, Lyon, Saint Etienne, Bhubaneswar and Casablanca. We have a particular expertise in European and Asian sport, as well as in the fields of experiences, talent, performance, digitalisation and globalisation.