Founder of Art & Fashion Salon
YOKO is an expert in new media marketing in fashion industry, digital marketing and luxury brand management, with years of experience in international cross-cultural management in the fashion and luxury retail markets, especially in branding and brand communication, luxury brand management, fashion and intellectual property management, new media marketing and cyber celebrity economy, new retail environment management and visual marketing. She has published a number of books, including Decoding - Luxury Brand Management, Decoding - Digital Marketing Era, and Decoding –Digital Marketing of Affordable Luxury Brands.
YOKO has held various positions, such as Training Supervisor, Promotion Manager and Marketing Director in international luxury companies, including LVMH, L’Oréal, Lancôme and Dior and witnessed the transnational expansion of the luxury and fashion industries across Asia, Europe and America. YOKO also has rich teaching experience and has served as Visiting Lecturer at Shanghai Jiao Tong University, Donghua University, the University of International Business and Economics, Tongji University and other leading institutions.