Academic Expertise

Among the Centre’s members, the following are areas of particular expertise:

  • Artificial intelligence and e-sports
  • Blockchain, digitalisation and social media
  • European and Asian sports markets
  • Entrepreneurship and innovation
  • Events management and impacts
  • Resource management and people
  • Marketing and commercial strategy

Research, Impact, Education

The Centre undertakes the following types of work:


Including the generation of publishable academic research; research funded by appropriate awarding bodies; and commercially commissioned research


Including work with sports industry stakeholders; media coverage; and the staging of events and activities


Including relevant post-graduate sports provision at Masters and DBA levels; executive development programmes; and short-course provision