Makers Talk | What must China do to be a leading FIFA nation?

Room 315, Wenshi Building, ECNU (No.3663, North Zhongshan Road, Putuo District, Shanghai)

Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry.

Professor Simon Chadwick, Director of the Centre for Eurasian Sport Industry, together with industry’s innovators and influencers will welcome you with a new perspective, and a new look on the sport industry.

Anyone who is interested is welcome to attend.

Date: 17:15 -18:30, 18 June, 2019

Venue: Room 315, Wenshi Building, ECNU (No.3663, North Zhongshan Road, Putuo District, Shanghai)

华东师范大学文史楼315教授 (上海市普陀区中山北路3663号)


Time Program
17:15 - 17:45

Keynote Speech

The Business and Management of Football - Key Challenges

Professor Simon Chadwick, Director of CESI, emlyon business school

17:45 – 18:20

Panel Discussion

What must China do to become a leading FIFA nation by 2050?

18:20 - 18:30

Q & A


Keynote speaker


Professor of Eurasian Sport Industry
Director of the Centre for Eurasian Sport Industry
DBA Advisor at emlyon Business School

Chadwick is a researcher, writer, consultant, speaker and academic with almost twenty-five years experience working across intemational and global sport. He is currently the Professor of Eurasian Sport Industry at emlyon business school. Huffington Post has identfied him as being among the world's top-30 most important sports marketers; The lndependent has ranked him amongst its top-10 most influential business people on Twitter; and The Times described him as Britain's 'guru of sport management'

Cameron Wilson

Chinese Football Analyst
Founding Editor of Wild East Football

Rufio Zhu

VP of Operations
Mailman Sports

Wilson Jeffrey

Advisory Board Member of CESI
Counsel with JunHe LLP in Shanghai
Chair of Active Kidz Shanghai

Routledge Handbook of Football Business and Management

Edited by Simon Chadwick, emlyon business school

Daniel Parnell, University of Liverpool

Paul Widdop, Leeds Beckett University

Anagnostopoulos, Molde University College

This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.


About CESI

The Centre for the Eurasian Sport Industry (CESI) is a leading institution in the field of sport, and is engaged in the delivery of cutting-edge research, impact and education. Based in Shanghai, the centre operates across emlyon business school’s campuses in Paris, Lyon, Saint Etienne, Bhubaneswar and Casablanca. We have a particular expertise in European and Asian sport, as well as in the fields of experiences, talent, performance, digitalisation and globalisation.