Focusing on the dual engines of sustainable corporate growth: Building Brand Value and Pioneering New Markets. Our program is built on the seamless integration of strategy and practice. We delve into core areas such as Brand Strategy, Digital Marketing, User Growth, Business Negotiation, and Market Entry Strategy. The curriculum is designed to equip students with the holistic perspective and practical skills needed to navigate complex business environments and drive substantial business expansion.

MSc in International Marketing & Business Development

December 4 (20:00, Beijing Time)

Scan the QR code on the poster to join the live session—your questions will be answered there!

The current MSc/MS/Grade Master application round closes on January 5.

For any application-related inquiries, feel free to contact us at：asia@em-lyon.com

We look forward to welcoming future emlyon students!

Click to Register