The world is currently more complex and sensitive than it has ever been before. A series of profound changes (which includes technological change and changes in the established global order) have induced a shift from the Global North to the Global South. This has intensified global power struggles resulting in countries engaging even in military action. Sport has not been immune to the consequences of our fast-changing world indeed it is being profoundly shaped by them. Moreover, sport is more actively being deployed as a policy instrument intended to deliver economic and political benefits. Some examples of this include NBA basketball’s expansion into Europe, Africa, and Asia, Saudi Arabia’s esports strategy, China’s stadium diplomacy policy, and Switzerland’s quest to maintain its competitive advantage as a centre for global sports governance. Such is the turbulence that sport now faces, that existing ways of thinking about the industry need to rapidly change. It is therefore incumbent upon sport researchers to provide new insights and perspectives on the sport industry during the 21st century’s second quarter.
Are you thinking about joining a top program that combines innovation, entrepreneurship, and employability?
We are pleased to invite you to an online information webinar dedicated to the Master in Sports Entertainment & Lifestyle, taking place on April 23rd, 2026, at 1:00 PM (CET)
We are pleased to invite you to an online information webinar dedicated to the MSc in Supply Chain & Operations Management, taking place on April 21st, 2026, at 1:00 PM (CET)
How can you effectively prepare for the professional world during your Master of Science ?
Want to discover how data can drive marketing decisions? In today's digital-driven era, talent who master data , marketing and business strategy are becoming the core force sought after by global companies. How do you gain deep customer insights and leverage data to fuel brand growth? This webinar will give you the answers.
Discover the MSc in Strategic Intelligence & Global Risks
The global sports industry is evolving faster than ever. Today, clubs, leagues and rights holders are no longer just sports organisations — they are becoming powerful media, entertainment and lifestyle brands. This transformation is reshaping how sport operates, the opportunities available, and the skills required to succeed.
Are you considering applying to the MSc in Branding & Communication at emlyon business school, or have you already been admitted to the program?
Ready to Explore Your Future in Business? Join us for our Campus Open Days!
emlyon business school Asian Campus
