Your Path to Leadership and Transformation
The master’s in Digital Marketing and data Analytics is authorized by the French Ministry of Higher Education, Research and Innovation to award a recognized BAC+5 degree, Master’s Grade, to its students. Authorization is delivered following assessment by the National Management Programmes Assessment Commission (Commission d’Evaluation des Formations de Gestion CEFDG) - for a renewable period. This Commission undertakes assessment for all programs, delivered by business schools that are recognized by the French State to guarantee the quality of teaching delivered and the value of their degree With a Master in Digital Marketing & Data Analytics, these graduates have the comprehensive knowledge and skills needed to drive innovation in digital marketing and data analytics. They are equipped to make meaningful contributions and impact in their chosen fields, ensuring that they are well prepared to meet the demands of an ever-changing professional landscape.
Become a digital marketing and analytics expert
As a marketing expert, consumer analysis (trends, behavior, etc.) will allow you to effectively target them and guide your actions. At the end of this specialization, you will be able to implement data driven marketing strategies, measure the effectiveness of campaigns, optimize their performance, guide companies' strategic decisions - all while being fully aware of the prevailing ethical & legal standards.
Master skills and tools to unlock insights from data
You will need a complete toolbox to evoluate in a complex work environment. The Program is designed to make you understand and use the most innovative technologies linked to data : Python, SQL, Power BI will have no secret for you anymore. You will then be able to visualize, analyze and use the data to build and implement a digital strategy for any company.
Learn more information please click here:
https://masters.em-lyon.com/en/master-digital-marketing-data-analytics
