This specialization is part of the Master in Innovation Degree (DSMI)
In the dynamic realm of digital marketing, mastering data-driven decision-making is not just advantageous—it's essential. For aspiring marketers, understanding how to design impactful marketing strategies, employ the right tactics and execute them proficiently is fundamental. Yet to excel in the field, mastering cutting edge technologies and marketing analytics, content marketing, CRM and data analysis is what truly sets you apart.
The Digital Marketing & Data Analytics program empowers you to become an expert in digital marketing and data analytics by mastering:Tracking tools (Google Analytics)Advertising Platforms (Meta for Business, Google Ads)Data Wrangling (SQL)Data Visualization (Power BI, Tableau)Programming (R, Python)
At a strategic level, creating and implementing digital marketing strategies will require you to undertake the crucial task of establishing effective data governance. Our program addresses this challenge head-on. You will also gain critical insights into the proper use and potential misuse of data, along with the legal and ethical frameworks shaping marketing campaigns. This knowledge will enable you to design the most effective marketing strategies to achieve your goals.
Learn more information please click here:
https://masters.em-lyon.com/en/master-digital-marketing-data-analytics/program
