Over the past year, students from the Master in Digital Marketing & Data Analytics M1 have engaged in a variety of hands-on experiences, combining digital marketing strategies, data analytics skills, and innovative business thinking to explore emerging trends shaping businesses in the digital era.

From tackling business challenges and developing innovative solutions through the Innovation Business Game , to gaining insights from industry experts during Inspiring Talks; from participating in Women in Data Science Worldwide Paris @ emlyon to discover the latest developments in data science, to visiting Google and experiencing how technology companies leverage data-driven practices; and finally, to joining an international seminar at Technische Universität Berlin