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Why Teach Ethnography to Senior Executives (In the Big Data Era)?

Why Teach Ethnography to Senior Executives (In the Big Data Era)?

In management circles and beyond, companies are rushing to integrate, adapt and exploit big data in their organisations. Moreover, they are willing to recruit nearly anyone with a mention of “big data

2018-11-14
When Artificial Intelligence Reinvents Business and Management

When Artificial Intelligence Reinvents Business and Management

When Orange Bank handles half of the exchanges with its customers thanks to a smart chatbot, Crédit Agricole automates the "reading" of financial reports. For its part, the Mana association effortless

2018-11-13
Constellation of Marketing Strategy at Victoria Harbour

Constellation of Marketing Strategy at Victoria Harbour

On October 13, 2018, emlyon business school Global DBA Program Asia Track 2019 Hong Kong Information Session and Welcome Dinner was held at the Hong Kong Cultural Centre, which gathered emlyon Global

2018-10-17
Maud Zeller-Tillai:心想狮城,热情无限

Maud Zeller-Tillai:心想狮城,热情无限

Jump on a flight, contact your Singapore emlyon forever alumni network! We will be happy to meet you and share any additional information!

2018-10-12
What Does Entrepreneurship Mean to You? | Knowledge @ emlyon

What Does Entrepreneurship Mean to You? | Knowledge @ emlyon

At present, Prof Jean Clarke serves as Professor of Strategy, Entrepreneurship and Organization at emlyon business school and teaches “Qualitative Research Methodology” for emlyon Global DBA Program.

2018-10-10
Bridging Worlds for Inclusive Innovation | Women’s Forum

Bridging Worlds for Inclusive Innovation | Women’s Forum

On September 12th-14th, emlyon business school attended for the first time, the Women’s Forum for the Economy and Society in Singapore, a key event to foster women’s leadership for social progress and

2018-10-08
Our Differences Unite Us | Cultural Integration Activity

Our Differences Unite Us | Cultural Integration Activity

On 15th September, emlyon business school Asian campus and Shanghai Zizhu College co-hosted a cross-cultural integration activity for students from Global BBA 1+3 Pathway Program, emlyon BBA YEAR 2 pr

2018-10-08
How to Keep on Outdoing Yourself? | Knowledge@emlyon

How to Keep on Outdoing Yourself? | Knowledge@emlyon

On September 8, 2018, The United Auto Alumni Salon of Top-Class Business Schools in China was successfully held in Shanghai, creating a record of participants in its history. The MBA and EMBA alumni i

2018-09-19
2018 Asian Campus Semester Opening Ceremony Held Successfully

2018 Asian Campus Semester Opening Ceremony Held Successfully

On Aug 30, 2018, around 170 international students from Program Grand Ecole and European Triple Degree and 30 local Chinese students started their new semester in emlyon business school Asian campus.

2018-09-07
Alumni Gathering | What Makes a Luxury Brand?

Alumni Gathering | What Makes a Luxury Brand?

Recently, Louis Vuitton Moët Hennessy (LVMH) announced its financial report in H1 2018. The sales in Q2 as of June 30 increased significantly by 11%, while that of LVMH in H1 raised by 10% yoy to EURO

2018-08-31