Beautiful Consumption to Come in China after the Pandemic

Source:emlyon business schoolDate:2020-04-03

Recently, Professor William Hua Wang, Associate Dean of emlyon and Dean of emlyon Asia, was invited to the 2019 development strategy annual meeting of L'Oreal China themed “Think Huge Reimagine Beauty” and delivered a speech centering the theme of “beautiful consumption”, the video of which has been viewed for more than 4million times.

emlyon has always advocated the corporate responsibility and social innovation. Professor William Hua WANG said, “the pandemic might push the consumers to the very origin of consumption, where they pay closer attention to their family and themselves. The Beautiful Consumption Handbook 2020 initiated by emlyon, National Business Daily and L'Oreal China further illustrated the concept of beauty in public consuming behavior.