The MSc in Luxury Management & Marketing offers a global learning experience across three continents, immersing students in diverse cultural and business environments while exploring how luxury is shaped in international markets.

Paris Campus

The Paris phase combines theory with practice. A highlight is a “from zero to one” luxury brand creation project, where students design and build a new luxury brand from scratch—covering concept development, positioning, value proposition, brand identity, product line planning, and marketing strategy.

London · UAL

Learning extends beyond the classroom through field observation, interviews, and cultural research. Students gain insights into UK consumer behavior and apply creative research methods to brand communication and innovation in an urban context.

New York · Parsons School of Design

In New York, students engage with designers and industry experts in the global fashion capital. The focus is brand creativity, strategic design, and fashion marketing, with exposure to industry practice and global trends shaping luxury brands.

Rome · Luiss Business School

Rome integrates academic learning with industry exposure. Students learn from faculty and visit Italian luxury brand headquarters, gaining insights into brand operations and value creation in a heritage market.

Milan · Politecnico di Milano

In Milan, students explore Italy’s luxury value chain—from craftsmanship to digital innovation. Lectures and company visits show how brands balance tradition with innovation to meet global expectations.

Perth · Curtin University

In Perth, the focus is global consumer behavior. Through interviews and case studies, students analyze purchasing psychology and market trends, understanding luxury in a global context.

Applications for the 2026 intake are expected to open in October.