Turning ‘What If?’ into Success: Strategies for Weaker Brands

​In an increasingly competitive consumer market, the gap between brands does not stem solely from the products themselves, but also from how consumers interpret and compare them. When different brands

2026-07-21
​Next Stop: The Future Awaits | A Retrospective on the Class of 2025 Graduation Season

Some journeys of growth cannot be captured by a single graduation ceremony.

2026-05-26
Boundless Horizons Ahead | Class of 2025 Graduation

On April 17–18, 2026, emlyon business school proudly celebrated the graduation of the Class of 2025. Graduates from the Global BBA, Programme Grande École, Mastères Spécialisés, and MSc programs came

2026-05-07
Milano Cortina 2026 | An “Imagination” About the Future of Sports, Brands, and Industry

The 2026 Winter Olympic Games will be jointly hosted by Milan and Cortina d’Ampezzo, Italy. Milan, a city renowned for fashion, design, and creative industries, has become one of the key host location

2026-02-25
From tennis courts to Adidas: how Lucas Bollé launched his sports career

​Breaking into the sports industry requires more than passion. Lucas Bollé learned this after spending two years working in the US following his undergraduate degree as a student-athlete on a tennis s

2026-02-09
Let's reflect on the remarkable achievements of 2025

Did you know? emlyon consistently ranks 4th best business school in France. Take a look at the School's performance in French and international rankings. These rankings assess programmes, the school

2026-01-06