ZHANG Yunlu
Visiting Professor at emlyon business school

Dr. Yunlu Zhang obtained her PhD in Management and Business from King's College London, and is currently a visiting professor at emlyon Business School. Dr.Zhang has extensive research experience, teaching experience and management consulting experience. She has been a researcher at China Europe International Business School (CEIBS) for many years, and was responsible for the design of strategic management courses for EMBA, MBA, and EE. She conducted many internal training for executives from well-known multinational companies, such as COFCO and its subsidiaries, Vanke Real Estate, Mercedes Benz, Shanghai Pharma, Thoughtworks, IBM, Alibaba etc. Besides, she also developed of a series of business cases, as Weibo, Blossom hill inn, and Wowprime etc. which have been   used as teaching cases at CEIBS.

Dr.Zhang’s main research focuses on Multinational Companies, Corporate Strategic Management, Internationalization, Business model innovation and Corporate sustainability. Her research has been published in leading international journals or conferences, such as Journal of World Business, International Business Review、EGOS, AIB, etc.

  • King's College London
  • University of Warwick
  • University of Napier
  • Strategic management
  • Internationalization
  • Business model
  • Change Management
  • Innovation Management
  • Corporate sustainability
  • Corporate Strategic Management
  • International Business
  • Internationalization of SMEs
  • Research Methods