The MSc in Luxury Management & Marketing offers a truly global learning experience, stretching across half the globe and immersing us in the world of luxury from multiple cultural and business perspectives.

Paris

Our courses in Paris were both intensive and comprehensive. Beyond theoretical learning, we were challenged to transform knowledge into actionable skills. A highlight was collaborating with Guerlain, where our team engaged directly with brand managers to design a marketing project tailored for the Chinese market.

London · UAL

At the UAL, we explored the UK's cultural landscape through experiential learning. Guided by UAL professors, we conducted field studies, interacted with diverse communities, and applied creativity to better understand London's unique social and cultural context.

New York · Parsons

Meanwhile, another group of students joined Parsons School of Design in New York to dive into brand innovation and fashion marketing. Guided by professors, they collaborated with local creative teams and immersed themselves in the city’s unique cultural atmosphere and fashion pulse.

This experience also deepened our understanding of the brand-building process and the application of Strategic Design. In addition, the program invited several guest lecturers from New York’s luxury industry, offering us diverse professional insights and valuable perspectives.

Rome · Luiss Business School

Rome offered a distinctive learning experience, enriched by its unparalleled historical setting. The Luiss campus itself fostered a strong academic environment, and professors with professional backgrounds in prestigious brands such as Bvlgari brought industry insights directly into the classroom. Visits to Italian luxury brand headquarters further transformed theoretical concepts into vivid, practical lessons.

Perth · Curtin University

At Curtin University in Australia, the focus shifted to luxury consumer behavior. By interviewing consumers from diverse cultural backgrounds, we analyzed their purchasing motivations, habits, and perceptions. In addition, case studies on global luxury brands allowed us to identify gaps in brand vision and storytelling, while proposing solutions aligned with market trends. This experience sharpened our cross-cultural research skills and deepened our understanding of the challenges and opportunities luxury brands face in an increasingly globalized market. 朱培芮 Hsiang-Yi L.

Applications for the 2026 intake of the MSc in Luxury Management & Marketing are expected to open in October.