Dr. Mike Chao is a seasoned academic and accomplished marketing expert with a diverse and extensive background in higher education and research. He earned his Ph.D. in International Business and Marketing from Saint Louis University, where his dissertation focused on the impact of international and product diversification on multinational corporations’ (MNCs’) performance. He also holds an MBA from University of Missouri - Columbia.
Dr. Chao has an impressive publication record, with research articles published in leading academic journals such as Journal of Consumer Psychology, Journal of International Marketing, and European Journal of Marketing. His work often explores topics at the intersection of consumer behavior and branding, with a strong emphasis on the effects of cultural factors on marketing strategies. In addition to his journal articles, Dr. Chao has contributed book chapters and delivered presentations at prominent international conferences, establishing himself as a thought leader in his field.
Over the course of his academic career, Dr. Chao has held esteemed positions at various institutions. At Baruch College, City University of New York, he served as an Assistant Professor in International Marketing, enriching students' learning experiences with his industry insights. Later, at William Paterson University, he served as an Associate and Tenured Full Professor of Marketing, where he contributed to curriculum development and led the operations of the Russ Berrie Institute for Professional Sales as the Institute Director. Currently, Dr. Chao is a Professor of Marketing at emlyon business school, where he continues to inspire future business leaders with his expertise in marketing strategy, academic consumer behavior research, and global market trends.
- Saint Louis University, Ph.D. in Business Administration
- University of Missouri – Columbia, MBA
- Consumer behavior
- cross cultural marketing
- emerging markets
- AI in consumer behavior
- ESG in marketing strategy
- Marketing
- Marketing and Brand Management
- Consumer Behavior
- Global Marketing
- International Business