Creating business value through Human-Centric Artificial Intelligence

Margherita Pagani Ph.D. Professor of Digital Marketing, emlyon business school

As AI tools become more commonplace, many businesses find themselves playing catch up when it comes to incorporating them into their existing infrastructure. In this webinar, based on a classification of 867 AI systems, we describe four types of AI-Supported Tasks and we explore how AI systems can create business value. As companies go about integrating these tools into their organization, understanding the differences between these different types of AI-supported tasks can help them determine the best tool for each job, figure out how best to support that tool with human employees, and ultimately optimize collaboration between human and machine.

Margherita Pagani – emlyon business school

Margherita Pagani is Professor of Digital Marketing at EMLYON Business School, Director of the AIM Research Center on Artificial Intelligence in Value Creation and Co-Director of the MsSc in Digital Marketing and Data Science. She is also Adjunct Professor at Bocconi University (Italy). She holds a HDR (Habilitation to Direct Researches) and a Ph.D in Management. Her current research examines digital marketing, consumer behavior and new technologies, robotics, AI. She also studies social media, privacy and competitive dynamics influencing value creation and capture in digital ecosystems. She published several books (published in US, Italy, Korea) two encyclopedias and articles in leading international journals and won several Awards.