This program goes beyond traditional sports management. You’ll explore how digital innovation, brand strategy, and shifting consumer trends are reshaping the way people engage with sport, culture, and lifestyle.

Through real-world projects and international exposure, including academic partnerships with Laval University and HEC Montréal, you’ll gain the practical and strategic skills to succeed in global markets.

Whether you’re aiming to join a major brand, launch your own venture, or manage talent and experiences, the MSc in Sport, Entertainment & Lifestyle will give you the tools to lead in these dynamic sectors.

Learn more information please click here:

https://em-lyon.com/en/student/master/msc-sport-entertainment-lifestyle